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Post by account_disabled on Oct 25, 2023 8:27:48 GMT
Your last visit to your favorite online store? Do you see the same or similar products and are you considering purchasing them again? And, of course, are you willing to open this message and read it? Do you run your e-commerce and wonder how you can create a personalized e-mail marketing campaign to simultaneously increase revenues and increase customer engagement? According to research conducted by FreshMail, nearly 87% of marketers do not use any form of content. Personalization in their communication. In turn, according to SaleCycle, the main reasons why it is worth using personalized content in mailing campaigns are: higher phone number list OR rate (by as much as 82%), increase in CTW index (by 75%), increasing customer satisfaction (by 58%). What is mailing personalization anyway? By sending a tailored message to specific people using previously collected data about them. This may. Include information such as place of residence, name, most frequently viewed categories, and recently viewed or purchased products. Wondering where you can start when creating personalized email marketing campaigns? Use data about the user's last purchases For this, you will need transactional data, which you can use to target your email marketing campaigns even more precisely. They are one of the most effective methods of personalizing content.
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